Enterprise – Market Growth Based Simulation

Celemi Enterprise

Download the brochure – Enterprise

Stay ahead in a changing world

“Inspire team members to apply business concepts that help put your strategy into action – fast.”

Success is a moving target. How do you get all your people behind your strategy in a marketplace that is rapidly changing? In the Celemi Enterprise™ business simulation, six companies compete for the same customers in a dynamic marketplace.

Participants take on the roles of the management team – comprised of Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The main challenge is to build, and successfully execute a strategy that leads to winning results.

Teams embark on a business adventure with promises of risks and rewards where they have to be on their toes and think strategically to succeed.

Celemi Enterprise challenges participants to deal with uncertainties and balance short-term results with long-term value. The teams need to:

  • Target and sell to preferred customers.
  • Meet customer demands by developing an attractive and profitable product portfolio.
  • Deliver with excellence by getting the most out of people and processes.
  • Create strong, sustainable brand value.
  • Keep track of financial results – both short and long term.

The certified facilitator uses a software program to perform a detailed yearly analysis and comparison of the teams’ performances along a range of objective factors. This leads to intense discussions and links to participants’ experiences in their own business life.

At the end of the simulation, there is a next-step exercise where people are invited to draw conclusions about their own areas of responsibility. This ensures that the simulation experience results in sustained, useful knowledge.